Privacy Policy

The Privacy Policy of American Fire Features outlines the collection, use, and sharing of personal information when visiting or making a purchase from (referred to as the "Site").

Collection of Personal Information:
When visiting the Site, certain information about the device is automatically collected, including details about the web browser, IP address, time zone, and installed cookies. Additionally, information about viewed web pages, products, and the referral source is gathered. This collected data is termed "Device Information" and is obtained through technologies such as cookies, log files, and web beacons.

Furthermore, when making a purchase on the Site, specific information is collected, such as name, billing address, shipping address, payment details, email address, and phone number, referred to as "Order Information." The term "Personal Information" in the Privacy Policy encompasses both Device Information and Order Information.

Use of Personal Information:
The Order Information is utilized primarily to fulfill orders, process payments, arrange shipping, and provide invoices or order confirmations. Additionally, it is used for communication, risk or fraud screening, and, based on user preferences, to deliver information or advertising about products or services. The Device Information aids in risk and fraud screening, site optimization, and the generation of analytics to assess marketing success.

Sharing of Personal Information:
Personal Information is shared with third parties to facilitate its use, such as using Shopify for the online store ( and Google Analytics ( for site understanding. Sharing may also occur to comply with legal obligations or protect rights. You can also opt-out of Google Analytics here:

Behavioral Advertising:
Personal Information is employed for targeted advertising or marketing communications believed to be of interest. Users can opt out of targeted advertising through provided links:


Do Not Track:
The Site does not modify its data collection and use practices based on Do Not Track signals from browsers.

Your Rights:
European residents have the right to access, correct, update, or delete their personal information. Contact information is available for exercising these rights.

Furthermore, for European residents, it is important to acknowledge that we process your information to fulfill contracts, such as when you place an order on the Site, or for our legitimate business interests as outlined earlier. Additionally, please be aware that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention:
Order Information is retained for records unless a request for deletion is made.

The Privacy Policy may be updated periodically to reflect changes in practices or for operational, legal, or regulatory reasons.


The Site is not designed for individuals under the age of 18.

Contact Us:
For more details about our privacy practices, inquiries, or if you wish to file a complaint, please reach out to us via email at